We’ve got some top secret information for readers of the Secret Surgery blog: Angela Chouaib has been interviewed by Amanda Haar, the editor of Medical Travel Today, for a feature in their June newsletter – which gets sent all around the world! Especially for readers here at Secret Surgery, we’ve got an exclusive draft of the interview, giving you a sneak peek into some of the questions that Angela’s been asked!
What was your working background prior to launching Secret Surgery?
Well, I worked in various positions in tourism starting from the young age of just 13! I worked in tourist hotels, and then I moved on to more senior positions in marketing. I also lived in Greece for a number of years as a representative for high-end clients on luxury holidays!
Why is the word ‘secret’ in the brand name?
Well, there are a number of reasons. Not a lot of people like to talk about their desire for cosmetic surgery, and some people even go so far as to do it in secret! It also emphasizes how seriously we take our patients’ privacy and… well… it’s fun! It makes people curious to know more. Doesn’t it?
What is the demography of your clients like – are there any from outside the UK?
I prefer to work with UK customers, and most of our clients are ladies over the age of 40. Why? Well, I relate to them – and I used to be one of them. I can fulfill the needs of UK women, because I understand what they are. There are subtle cultural differences even among European countries, and I like to know I’m doing the best job I can.
How many people come to Secret Surgery annually, and how’s that number changed over the past few years?
We think, this year, that we’ll see around 250 patients. Last year that figure was 150, and the year before, 50!
What’s the biggest challenge facing you in terms of business growth?
Definitely the British media. They love to support UK-based clinics and surgeries by spreading the myth that surgery abroad is dangerous and risky. I’m not saying there aren’t surgeries like that out there, but there are also many – like us – who really do hold ourselves to the high standards you’d find in the UK. Funnily enough, nobody questions it when somebody gets on plane to the US to get better cancer treatment…
If you want to hear more, stick around and read the Medical Travel Today newsletter in June, in which the full, edited interview will be published. In it, Angela talks about the procedures offered by Secret Surgery, the hospitals we work with, our staff… and much, much more!